Gavin Jones

Gavin Jones

Gavin Jones is Co‑founder and Head of Innovation at Elixel, which he helped launch straight out of university in 2012. He specialises in product strategy, user experience and shaping ideas into practical, scalable digital services. Gavin has worked with startups, researchers and established organisations on projects ranging from online safety tools for young people to AI‑enabled services and process automation. Alongside Elixel, he co‑founded Digital Plymouth, helping put the city on the national map as a thriving tech cluster and building a community of designers, developers and digital leaders across the region

Posts

UX Design

Unboxing the Secrets of Dark UX

Explore the shadowy realm of Dark UX and Dark Patterns, where digital design subtly manipulates user behavior to benefit organizations, and learn how to navigate this deceptive landscape.

AI (Artificial Intelligence)

Hyper Personal and the Dawn of Dynamic Knowledge Rendering

This blog dives into how personalised learning & content consumption can transform our interaction with digital information, making it more accessible, engaging, & tailored to individual preferences.

User Research

How to Gather Requirements for Your Digital Project

In today's digital age, companies are increasingly pressed to undergo a digital transformation. How do you make sure your digital project succeeds? This guide will set you on the right path.

Digital Transformation

Unlocking growth when you are being disrupted

To stay ahead of the competition, successful startups continuously innovate and adapt to changing market needs through an iterative approach to problem-solving.

Elixel News

10 years of digital product development

You may have heard us mention a few times that we turned 10 this year and as you get older, you look back on your time and reminisce!

Culture

The struggle for gender equality in the tech sector

Gender parity in the workplace has been placed under a much needed spotlight so we have looked at the struggle for equality in the tech sector.

Digital Transformation

How to jump the queue to a post-covid revival?

COVID-19 has changed the lives of everyone. From an outbreak in a small province in eastern China to a global pandemic it’s pretty safe to say the way we live – and work – is changing.

Elixel News

Introducing Our New Elixel Shareholder With a Difference

When Elixel marked its 7th birthday just a few short months ago, we were pleased to celebrate in style, and with a new, major shareholder joining us.

Elixel News

Another Awesome Year At Elixel!

Now that we’re about to break for the holidays, we thought it would be a perfect time to look back on a record-breaking year. Let’s rewind back to the beginning of 2019…or maybe just a little further!

Digital Transformation

The Internet Of Things Are Transforming Global Farming

With the help of tech, farming is being transformed. With the digitisation of processes, smarter farming is changing the way farmers work and how our food is produced in a rapidly changing world.

Events

The Elixel team at Future Sync

Just two weeks ago members of the Elixel squad attended Future Sync - an awesome tech conference held right on our doorstep at Plymouth University. Let us take you through some highlights.

Elixel News

Introducing our new Head of User Experience

We are thrilled to announce the recent appointment of highly experienced ex-IBM Master Inventor and UX designer, Rob Breeds.