Podcast: Personalisation: For better or for worse

This is the first ever episode of elixelite, where we delve into the art of creating cutting-edge digital products and services. Hosted by  Creative Director, Paul Bird and Head of Innovation, Gavin, this podcast series promises to explore the realms of research, experience design, and creativity.

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In this episode, Paul and Gavin tackle the controversial topic of personalisation in digital services—debating whether it enhances user experience or poses privacy concerns. Join us as we uncover insights and strategies to harness the power of personalisation effectively. Listen to the full episode for an engaging discussion that could transform your approach to digital innovation.

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