UX design & prototyping

We design mobile apps, web platforms and dashboards for organisations across the UK, from the first wireframe to a polished, interactive prototype. Every design decision is backed by what we learn from your users, not by taste.

WPA customer portal and mobile app designed by Elixel

Designed for

WPA · Pall-Ex · Healix · Pragma Holis · University of Plymouth

Wildling nature app screens designed by Elixel
Family app onboarding screen designed by Elixel, shown on a phone
Elixel designer checking a mobile app design on a phone against the laptop prototype
Sleep Wise app screens designed by Elixel
Get Licensed GuardPass training and jobs app screens designed by Elixel

Why Elixel

Design decisions backed by research, not taste.

Good-looking screens are easy to come by. Screens that work for the people using them are not. We design from what we learned in discovery, put concepts in front of real users early, and refine until the product is clear, accessible and ready to build.

Most UX design agencies will show you beautiful screens. The question that matters is whether those screens are right for your users and your business.

Our design work starts from discovery: understanding the people, the processes and the problem before we draw anything. That means every layout, flow and feature on the page has a reason behind it, and you can see the evidence.

  • Decisions you can defend: each design choice links back to something we learned from your users or your data.
  • Fewer surprises in build: problems get found in a prototype, where they are cheap to fix.
  • Design for everyone: accessibility is built in from the wireframe stage, not bolted on at the end.

What's included

How we can help

Wireframes & user flows

We map how people move through your product, then turn that into wireframes: a simple model of every screen and step. It is the quickest way to agree structure and spot problems before any visual design or code.

UI design

We apply your brand's colours, type and style to create polished, accessible interfaces for mobile apps, web platforms and dashboards, backed by a design system your developers can build from consistently.

Interactive prototyping

A prototype that looks and behaves like the real thing, built in Figma or as working code depending on what you need to test. Use it with users, stakeholders or investors before production begins.

How we work

More shots at goal

We combine over a decade of product design experience with the latest AI tools to streamline how prototypes get built, so we can iterate faster than ever before. We call this the Compression Effect.

That speed means more shots at goal: more concepts explored, prototypes in front of real users in days rather than weeks, and course corrections while change is still cheap.

Our experience supplies the judgement and taste. The tools take care of the admin.

Step 1

Concept

Several directions, not one

Step 2

Prototype

Interactive in days

Step 3

Test

With the people who'll use it

Step 4

Learn & repeat

Each loop sharpens the design

Case studies

What this looks like in practice

From Proof of Concept to Polished Insights

From proof of concept to polished

We audited an existing report and designed a new visual language, so the data finally looked as strong as it was.

See how we redesigned the Pragma Holis report
Your Pocket Guide to the great outdoors

Making nature the easy choice

We designed a cross-platform app that helps people find and explore natural places across the UK.

See how we designed the Wildling app
Designing award-winning health insurance platforms

Prototypes that win support

Customer feedback and a clickable prototype helped WPA's teams agree what to build for their members.

See how we redesigned WPA's digital platform

What clients say

“Elixel put themselves ‘in our customer’s shoes’, so we have an app designed for our customers, rather than by insurance people.”

Clare Sampson, Head of Business Process Change, WPA

FAQs

Questions we often hear

Something else on your mind? Book a discovery call and ask us directly.

What does your UX design service include?

Typically user flows, wireframes, UI design and a clickable prototype, plus usability testing with real users. We shape the mix around what you need, whether that is a new product, a redesign or a single feature.

What tools do you use?

Whatever suits the job. We design in Figma, and use the latest AI tools to build working, coded prototypes when you need to test real interactions or data. Either way, your developers get organised files and a design system to build from.

How quickly can we see a prototype?

Early concepts can often be in front of users within days. A polished, fully clickable prototype depends on the size of the product, and we agree the timeline with you up front.

Do we need discovery before design?

Not always, but it helps. If you already have strong research, we build on it. If not, a short discovery phase makes sure we design the right thing first time.

Can you design dashboards and web apps as well as mobile apps?

Yes. We design mobile apps for iOS and Android, web platforms, customer portals and data dashboards.

Do you only work with clients in Plymouth?

No. Elixel was founded in Plymouth and our team now works across the UK, with clients in the South West and beyond, in person and remotely.