Blog

The Indispensable Role of User Research in UX Design

In an age marked by rapid digital transformation, one thing remains clear - understanding your user is the heart of creating exceptional experiences.

UX Design Magic - The Invisible Art Behind Memorable Experiences

It's this "invisible design" that plays puppeteer to our experiences, guiding our emotions and actions so subtly that we feel it's all a natural progression.

 The Potential of UX Design Principles in Government Decision Making

Historically, policy-making & government decision-making processes have largely been top-down affairs. But what if there was a different processes that utilised UX design principles?

The Underestimated Power of Conversations in UX Design

In our pursuit of understanding user experiences, as professionals, we have employed many methodologies however, there’s one approach, often overlooked, yet brimming with potential: conversations.

Harmonising Security and Usability

How can we strike the perfect harmony between usability and security in app design?

Unlocking growth when you are being disrupted

To stay ahead of the competition, successful startups continuously innovate and adapt to changing market needs through an iterative approach to problem-solving.

Digital transformation, starting a war on mediocrity

A look back at the Spring Digital Transformation Conference.

Key takeaways from the Global InsurTech Summit

We took a trip to London to attend the Global InsurTech Summit! What a day. If you weren't able to attend here are our key takeaways from the event.

Why are complex problems complex?

Complex problems are often considered difficult to solve as implied by the term but why?

Disrupt or be disrupted, the secret to not falling behind

Have you ever wondered how disruptors manage to shake up industries and make waves with their innovations?

Winning the insurance price war; Focus on loyalty

In the increasingly competitive insurance market, companies grapple with the challenges of high acquisition costs, customer loyalty, and trust. What can you do to overcome this?

2022 Elixel Round Up

As another year comes to a close here's some of our highlights of the last 12 months. We hope you enjoy! Merry Christmas and Happy New Year from all the team here at Elixel.