Making waves for the Offshore Renewable Energy Landscape

Supergen ORE

Supergen aspires to become a leading research hub for the UK offshore renewable energy (ORE) sector by fostering innovation, collaboration and impact driven research. The research landscape initiative was aimed to create a dynamic, user-driven hub that connects researchers, industry and policymakers while showcasing the priorities and emerging themes within the industry.

At a glance

  • User journey mapping and prioritisation
  • Clickable Prototype - For stakeholder engagement and feedback.
  • Content Management System
  • Illustration, animation and design

Our Approach

We initiated a group discussion with internal stakeholders to identify the challenges and opportunities that will help to expand the Supergen ORE Hub ecosystem. From this discussion, we were able to identify the key pain points and business needs, which guided the discovery, ensuring that we were able to design a solution centred on a defined set of user journeys that would improve browsability and highlight how the challenges link with the commercial delivery within the industry.  

User journey mapping and prioritisation

We started the discovery process by providing a top level UX audit of the current system by mapping out the user journey, as well hosting a virtual workshop with key stakeholders, where we uncovered the key issues, which included limited visibility, insufficient industry focus, unclear navigation and challenges with external linking. From the workshop analysis numerous suggestions were identified to improve the website and align with Supergen’s broader vision. The suggestions were prioritised into three categories, which allowed us to plan a phased approach and implement all of the prioritised improvements first.

In order to cater for the vast amounts of research data, we mapped out the content structure and how it would be displayed within the designs.


With the content defined, we moved onto sketching low-fidelity wireframes, followed by a full set of digital wireframes that were turned into a clickable prototype. These wireframes provided a detailed representation of the landscape layout and interactions, demonstrating how someone could go from start to finish.  Getting feedback, early and often, allowed us to foster ongoing dialogue with Supergen, ensuring that our designs were in step with their vision and expectations. 


Following the wireframes we created a design style guide to ensure that the design was implemented seamlessly across the website, as well as provided the visual assets for the interactive landscape.  

The identified improvements were then developed into the system. The CMS was modified to integrate flexible data types that will accommodate the wide range of information Supergen needs to share, whilst making it easy for them to manage long term.  The browsability was improved with an interactive mobile style challenge navigator that enables easy exploration around the available detail, and a search feature was added to ensure users easy access to the most relevant information to them.

“Elixel's work improved the platform's UI/UX, navigation, and content organisation, implementing best practices, new user journeys, and new elements. ”


The Supergen Research landscape is available online and serves as a growing hub for researcher submissions, showcasing industry involvement and acting as the source of knowledge to help policymakers make key decisions. Furthermore this initiative is committed to public engagement and effective communication of research outcomes, ensuring that it remains at the forefront of driving progress in the ORE sector.

And their story continues...


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