Video Arts wanted a new website that focused more on their customers needs and to generate better quality conversions.
What we did
We created a brand new mobile responsive website for Video Arts focusing on helping users to find video learning resources that are relevant to their needs and converting them to Video Arts customers.
We worked with Video Arts to arrange their videos into collections that were relevant to customer search criteria such as 'communication' and 'leadership' and made them easy to find and navigate between, improving the customer browsing experience. We also implemented key call to actions with a free trial incentive on each page to encourage the user to engage with Video Arts, and connected these to Video Arts' marketing automation software in order to make the processing of new customers easy.View Website
Conversions increased by 40% in 2 months
Percentage of customers converting increased by 60%
“Elixel has provided us with continued excellent service for the past two years. They are a reliable, responsive and trustworthy team who are always there to offer help and support when we need them.”
- Sally Winter, Head of Marketing & Content at Video Arts