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User interviews & field research
Structured conversations and on-site observation with the people your product serves. The knowledge that matters usually isn't written down anywhere — it lives in workarounds, habits and the gap between the documented process and the real one.
Usability testing
We watch real users attempt real tasks with your product or prototype — moderated or unmoderated, remote or in person. Small rounds run often beat one big study: around five users per round uncovers most problems.
UX audits & journey mapping
An expert review of your product against established usability principles, combined with your analytics and a map of the end-to-end journey. You get a prioritised report: what's costing you users, what to fix first, and why.
