Research & strategy

Capturing valuable information about how your organisation provides its services and what your users experience. This in-depth process includes techniques such as interviews, surveys, focus groups and ‘service safaris’, where a researcher gets invaluable first-hand insights in your workplace.

"Our app was made possible by our excellent working relationship with Elixel."

LiveWest

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Research & strategy

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For many of our clients, our collaborative strategic consultancy is the most critical service we offer.

We work with you to gain a deeper understanding of your business, problems and goals and how to best deliver a solution that will create impact

Capturing valuable information about how your organisation provides its services and what your users experience. This in-depth process includes techniques such as interviews, surveys, focus groups and ‘service safaris’, where a researcher gets invaluable first-hand insights in your workplace.Building up a detailed picture by scrutinising our data. We combine agile methods and research models to reveal key insights about your customers’ experience. Using service analysis, customer profile building and competitor analysis, we evaluate how well you’re meeting your users’ needs.Using our research insights, we propose a user-focused digital strategy to take your business from where it is now to where you want it to be. We explore what form the solution could take, how it can be delivered and the monetisation model – and provide practical, actionable steps to make it happen.
Research illustration

Research

Capturing valuable information about how your organisation provides its services and what your users experience. This in-depth process includes techniques such as interviews, surveys, focus groups and ‘service safaris’, where a researcher gets invaluable first-hand insights in your workplace.

Analysis illustration

Analysis

Building up a detailed picture by scrutinising our data. We combine agile methods and research models to reveal key insights about your customers’ experience. Using service analysis, customer profile building and competitor analysis, we evaluate how well you’re meeting your users’ needs.

Action plan illustration

Strategy

Using our research insights, we propose a user-focused digital strategy to take your business from where it is now to where you want it to be. We explore what form the solution could take, how it can be delivered and the monetisation model – and provide practical, actionable steps to make it happen.

A selection of our work

All about people

We take a design-thinking approach, helping us understand what you and your end-users want.

Asking the right questions

Our research gets to the heart of your customers’ experience, delivering genuinely useful insights.

Inspiring new perspectives

Curiosity may have killed the cat, but it will bring life to your project!

Facing the future

Our digital strategies meet current needs while also setting you up for tomorrow’s challenges.

"Elixel put themselves in our customers’ shoes and asked the questions from their position. In practical terms, by going through the customer journey in this way, we were able to significantly streamline the navigation and allow easier access for members. With Elixel’s expertise, we could look through the lens of the customer, from beginning to end."

Clare Sampson, Head of Business Process Change, WPA Health Insurance

"There’s nothing Elixel could have done better. I’m very satisfied with their work — it was worth the money."

Dave Dunhill, CTO, Pall-Ex Group Ltd, Pallex

“Working with the Elixel team was one of the best decisions we could have made for our project.”

Michael Parker-Bray, Communications Officer, Devon & Cornwall Rail Partnership

"I had some very open, honest meetings with Elixel at the beginning to discuss what was possible and they have maintained this open door to me so I can talk to them on an ongoing basis. It’s important to me to have these moments; it allows ideas to flow, and the app to evolve."

Freyja Hanstein, Founder, Wholesome World

There’s more…

This is just part of our service offering and process. It could be the area your organisation is focused on right now. Or you might want to combine it with our other services, which you can explore here.

In the end, they are all pieces of the same puzzle. But the big picture is always the same – a smart and useful experience for your customers that makes their lives better.

Designing & prototyping

During this phase we get the ideas down on paper, allowing us to test assumptions, measure effectiveness and make improvements before moving onto development.

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Development & testing

We've got development covered. We're flexible with our tech stack so we can build impactful and scalable products with minimal technical debt.

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Launching & looking ahead

Once launched, we'll work together to shape the product as it grows. Analysing how the product is being used in the wild and adapting to the changing needs of your users and business.

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