Capturing valuable information about how your organisation provides its services and what your users experience. This in-depth process includes techniques such as interviews, surveys, focus groups and ‘service safaris’, where a researcher gets invaluable first-hand insights in your workplace.
Building up a detailed picture by scrutinising our data. We combine agile methods and research models to reveal key insights about your customers’ experience. Using service analysis, customer profile building and competitor analysis, we evaluate how well you’re meeting your users’ needs.
Using our research insights, we propose a user-focused digital strategy to take your business from where it is now to where you want it to be. We explore what form the solution could take, how it can be delivered and the monetisation model – and provide practical, actionable steps to make it happen.