University of Plymouth Students' Union (UPSU) needed to find a more effective way to market to their students than email and sms.
What we did
We created a mobile application that makes discovering the latest student offers and events a breeze. Students can find an event they want to attend and favourite it in the app. If the student’s union has a particular event they want to market, they can send a push notification straight to the student devices. You can read more about push notifications here.
One of the main features in the app is the “your say” section. The Student’s Union can send questions directly into the app. The responses they receive give them the power to make data driven decisions on improving the UPSU.
Over 2000 Downloads in the first week
140% increase in users on the previous year
One message through the SU app can sell out an event
“Offering great insight and bringing new and exciting ideas to our project, Elixel never failed to impress us.”
- Oli Horne, Head of Communications and Marketing at UPSU