Here we are again, another round of A Non-Techy Talks! This time we’re looking at In-App Purchases.
I started off a bit cocky with this when I did my first draft of this post! I was like ‘Hey this is easy! It’s buying something in an app!’ Which it kind of is, you do make purchases in an app but it’s not necessarily all purchases made within an app. Here let me explain…..
As we’ve learnt from previous posts I do like a good shopping deal, so I’m partial to making a purchase on my mobile device, whether that be on a website or an app. App is always my preference but just having a website wouldn’t stop me! So my train of thought was that when I purchased something from my ASOS app (other online retailers are available!) that was an In-App Purchase. Well it’s not!
What we’re calling In-App Purchases are those things you’d associate with buying extra features or content within the app.
You guys must have played those super addictive games where you have to clear the page of sweets or attack another village….we all know them. In that kind of app you can buy extra tools to help you pass a level or extra resources to help your virtual village recover faster. If you’ve ever purchased these add ons then you’ve made In-App Purchases.
If you have somehow managed to avoid these life sucking games then you may have downloaded other apps where if you want to access a ‘premium version’ or to get rid of ads you have to pay for this.
If you’ve downloaded the app for free originally you can continue to use it for free but normally on a limited capacity. This might mean you you have to wait hours for your village to produce something which therefore means progress takes longer or the content you can see is limited.
When you download an app you will be told if it contains In-App purchases so it should never be a surprise and if you opt to do this then you are charged through your iTunes (iOS) or Google Play (Android) account to make things easy.
So as an app creator, offering In-App Purchases means that you can provide your app for free and attract a huge audience but bring in some revenue by providing additional content for a charge.
I hope this has given you some food for thought on how you can create revenue through your app.
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Next up in the non-techy talks series: What is an in-app browser?