你好！你好吗. Unless you speak Chinese you won’t know that says ‘Hello, how are you?’. Well, when I got the topic App Links to talk about, I may as well have been asked in Chinese as I had no clue!
After some time and research I’ve come up with an answer which I hope helps explain what they are and how they can benefit an app creator.
A simple description of an App Link is; a link that takes you to an app.
When you delve a little deeper into the description of App Links you find that they are in fact a link that takes you to a specific location within a specific app. App Links work in such a way that when your user clicks on a link, they are taken to your app rather than your website to view the content.
Don’t worry, I already hear your next question, ‘What happens if they don’t have my app installed?’. Well, in this scenario you'd arrange for the link to head to your website or to a landing page that tells the user how they can download your app if that'st hat you choose to set up.
If you want an example to visualise the process, think of Google Maps. I’m prone to searching for an address in my browser and once I’ve found the address I’ll click on the little map. When I click on the map my device will take me to the address within my Google Maps app rather than bring up a larger map with directions in my browser. See….it’s dropped me in a specific location - the address - within a specific app - Google Maps!
The benefit of using an App Link is that you’re putting your user directly into an environment that you have specifically designed to give them the most enjoyable mobile experience. You’re also moving that user away from what they were previously doing and immersing them in your world. Once in, they are likely to have a look around at other parts of the app, whether that be viewing more events you have coming up, reading your blogs or perusing the other products you sell.
Considering how difficult I thought this subject would be I think it's one of my shortest blogs, it was actually easier to explain than I thought!
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