Devon and Cornwall Railway Partnership wanted passengers to travel through time on the Looe Valley line
What we did
Working with Devon and Cornwall Railway Partnership, we created a mobile app that brings the history of the railway line to life. The app highlights significant points along the route and combines videos, photos, trivia and augmented reality.
Once passengers download the app, they can scan images on posters at the station, thereby bringing the characters photographed to life. The app also triggers alerts for passengers at points of interest along the line. It has already been featured in news media and there is a great buzz around the interactivity of the project.
“Working with the Elixel team was one of the best decisions we could have made for our project. Right from the beginning they worked with us to improve the vision of our app and made the whole process feel straightforward for us.”
- Michael Parker-Bray, Communications Officer, Devon & Cornwall Rail Partnership
Winner of the Best Marketing or Communications Campaign Award at the Community Rail Awards