We believe design should be backed by evidence, driven by business objectives and always keep users at the centre.
Understand your users pain points, needs and behaviours as well as your business problems in depth
Here we're identifying the key patterns, pain points and needs. Uncovering the unknown and evidencing the suspected
Building user personas based on user research helps us understands your users and frame real problems.
Using tools like card sorting, taxonomies and usability testing we can understand how best to organise information
Wireframing & Prototyping
We get the ideas down into wireframes, allowing us to test assumptions, measure effectiveness and iterate.
Testing both existing and new solutions with real users to uncover usability issues and test assumptions
“The level of support and synergies between our in-house team and Elixel's team speaks volumes of what a great company this is to work with”
James Calvert, Arvato