It wouldn’t be a bold statement to say that ‘digital’ is the glue that holds businesses together. Just like real glue, digital needs to be strong enough to connect with different people through different channels – and stay there. But digital shouldn’t be seen as a business add-on. Nowadays it’s an integral element that keeps the economy together too.
We’re well into the 21st century and every company should already be harnessing digital as a set of essential cogs keeping the business machine moving forward. Over the last two decades, digital has become such a natural part of daily business life it’s hard to imagine working any other way.
In fact, the digital economy is said to be estimated at anywhere between 4.5 to 15.5% of global GDP. So when a global brand like clothes store giant, Primark, goes from bringing in £650m in shop sales a month to, literally, nothing (due to the double whammy of coronavirus and having no digital or online offering), it should really hit home just how important digital is to the economy.
So how is digital being used and could you be using it more effectively in your business?
The digital advantage
One of the biggest areas of digital growth is advertising and marketing. From lead generation to targeting new customers, digital marketing is all about clear communications and making connections. Through social media channels, online advertising, and email marketing, engaging with your chosen audience is crucial.
The scale of your digital marketing and how effective it is comes down to how you use it, while being able to track and measure your results. Depending on your strategy, you could see fast results using paid advertising such as Pay Per Click (PPC) ads. Other methods, like having quality SEO content on your website may take longer to gain traction. Either way, long term success will always come from an engaging social media presence.
But the opportunity to create your own channel and have a captive audience in the palm of your hand is now more achievable than ever. Taking your digital marketing one step further and giving you the advantage, a mobile app can help your business stand out, as well as establishing and building your existing customer base and brand loyalty.
The value of a mobile app and the possibilities it can bring are almost endless and you could take your own slice of a $6 trillion global app economy. And with 50% of online buyers using their mobile, your app could be front and centre when they need your product or service. To find out more, read our article on how to use a mobile app to market your business.
Embracing the cloud
Using digital for your external advertising and marketing is only half the story. Creating a digital workplace will streamline the internal processes of your business and give you an opportunity to improve how your team works, simplifying daily tasks, while boosting revenue and productivity at the same time.
The conventional workplace is quickly becoming more diverse. Remote working is now more common as cloud-based digital tech gives many employees the empowerment, freedom, and flexibility to stay connected for total integration and collaboration. But the office-based digital workplace is also evolving.
By, again, using collaborative cloud-based tech, employees are attracted and retained by businesses who have fostered a progressive tech culture. Giving them the right tools to get the information they need to get the job done as quickly as possible. But while putting people first, digital also encourages productivity and efficiency. In short, it allows staff to work smarter, better, and faster.
Digital also gives your customers the freedom they want to complete their processes while streamlining your own. A mobile app can help your business do more with less. Frontloading it with sales material will put information directly in front of your customer, while at the same time giving them access to digital self-service and support. Read more about how mobile apps can streamline your business.
With all the tools, knowledge, and experience now at our disposal, the businesses who recognise digital as being the glue to our economy will be the ones who succeed. With research telling us that digitally savvy businesses are 26% more profitable than their competitors, it’s time to use digital and mobile tech to disrupt stale and outdated business models.
Take the next step to transform your digital workplace. Get in touch with us today and we’ll help you become the leader in your market.