We’ve looked at a number of different features that your app could have and a lot of them have focused around marketing options - push notifications, in-app messages, Bluetooth beacons. Today is no different. We’re going to explore the world of app inboxes and find out the benefits they have over the other marketing options we’ve covered previously.
Everyone in this day and age knows what an inbox is so I’m sure you aren’t struggling to guess the concept of an app inbox.
General email inboxes can get bombarded with spam so for the most part, we scan over our emails and we are likely to rapidly delete most of them, meaning important messages you have sent could easily get missed. An app inbox is different because the only messages within an app inbox are yours meaning those important messages aren't being deleted as part of a mass clear out!
As we’ve discussed before, push notifications and in app messages are a great way to re engage your audience or to reward them there and then, but the thing is they don’t work on their own if you have an ongoing offer or message you want your users to have continued access to. With push notifications, they can’t be viewed again once the user has acknowledged the initial notification. To overcome this issue these messages could be stored in an app inbox meaning the user can refer back to the deal and its details. They are also great for sending out ‘personalised’ messages to certain users that you don’t want to pop up but be available as new messages when they enter your app. You can achieve this by taking advantage of segmentation - this means you’ll send a relevant message to certain users based on their pre selected preferences or user habits. This method of segmentation can also be applied when deciding how to send out your push notifications. We talked about this briefly in ‘A Non-Techy Talks...What are Push Notifications?’.
You might be having a summer blowout planned in your store that’s going to last for 28 days so why not send them a message to your users app inbox. If you’re offering a discounted subscription cost for the next 5 days, send a message to the app inbox. You have updated your app and have an step by step guide for the new features, send a message to the app inbox. This way your user has somewhere to go for all your great deals and updates, and the bonus is that this place is within your app!
Another great use for an app inbox is to give your client a direct method of contact with you. I have a couple of apps that use app inboxes really well - Airbnb and HomeAway - and when I’m planning a trip I make contact with the host or home owner through the app inbox and all of my messages are stored in the app for easy reference. This type of app inboxes allows me to have a 2 way conversation with my potential host and rather that contacting them through my normal email account, where responses could get missed or dropped into my spam folder, I have them all there in my app and I’m notified when a new message comes in. It’s clear and concise and really easy to use.
We live in a time where we want to be able to do everything from our mobile devices and the majority of people would rather avoid speaking to someone on the phone - sending a message is far more appealing. With this in mind an app inbox is a great way to give your users what they want, customer support without ever having a spoken conversation with another human being!
That’s me done again for another week. If you can think of anything you’d like to read about get in touch and I’ll do my best to produce something that makes sense. For now, if you’d like to be kept up to date with our other blogs and Elixel news then head back to the main blog page and hit Subscribe!
Next up in the non-techy talks series: Updating apps.