If you have come back for more of my ramblings you must be crazy…...although I really do appreciate it.
My challenge today, is to explain what In-App Messages are. Like in my first blog ‘What are Push Notifications’, I wanted to look at this from 2 sides, user and producer.
For the Non-Techy users out there, here’s my super simple explanation. Remember our analysis of the term In-App from the In-App Browser blog?? The same applies here, something that happens when you’re in an app. Messages…….I really don’t think I need to tell you what messages are do I?! So, In-App Messages are the messages you get when you’re in an app. Examples for you;
- The first time you open a newly downloaded app you’re given a nice little walk through of how it works and what you can do in the app
- You’re playing your favourite game and you pass level 250. A little message on the screen tells you that you’ve earned 250 coins for completing the level!
It’s these bits of info in the app that are the In-App Messages.
Ok now for the producer side of things. I’m talking to all of you out there that already have an app in the market but don’t use In-App Messages and to those of you who are thinking about a app project for your business. In-App Messaging can be a key factor in the continued success of your app and if you use them well they will keep your users engaged. To encourage this you can apply the same examples that I gave for the user;
- Provide a helpful & easy step by step guide to new users so they know how the app works and how they can benefit from its awesomeness
- Reward your users with points or discounts for different things, like hitting certain milestones or recommending a friend
It’s easy to lose users along the way and yes, you can always tempt them back with push notifications, but why lose them in the first place? It’s harder to get them back than retain them in the first place!
I personally love the In-App Messages I get, especially when I’m getting a discount or additional coins to play with, and all I’ve done is enjoy the app and engaged with it.
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(had to get the GIF in there somewhere!)
Next up in the non-techy talks series: What are app links?